Let's have a break

The more I watch American television the more I miss India. I am not talking in anyway about the serials or the programs that’s being telecast. What’s been a big let down are the Ads which have a major chunk of airtime anywhere. The quality of Ads shown here are down right dreary.

Even though Ad breaks are irritating the quality of the Ads make the break sufferable. Back home they are a talking point and the new Ads are discussed as much as the programs. The Ads are more glossy and well shot with some of the best technicians available. Given that we have our usual share of duds to.

Some Ads are down right nostalgic and office room discussions start of a stream of Ads that people can relate with their childhood starting from Rasna or Horlicks. Maybe these days Amitabh and Shah Rukh are over exposed and I personally think this requires a remedy soon otherwise the storyboards of the Ads being made today in India should be on par with the best in the world.

Whatever Ads I have watched in America are either downright pathetic or stupid and I have as a consumer or customer a tough time relating to them in anyway. Some of it can be explained as a cultural thing, but then most brands are global these days and most products are available if not Geico we have LIC.

Something that I have liked here in America though is the Paid Ads for some of the products. They hypnotize you to such an extent that you are left wondering how you survived all these years without these wonder products. I am in no way endorsing the quality of the product they are advertising. In comparison back home these Ads are in infancy stage and needs a lot of improvement.