The more I watch American television the more I miss India. I am not talking in anyway about the serials or the programs that’s being telecast. What’s been a big let down are the Ads which have a major chunk of airtime anywhere. The quality of Ads shown here are down right dreary.
Even though Ad breaks are irritating the quality of the Ads make the break sufferable. Back home they are a talking point and the new Ads are discussed as much as the programs. The Ads are more glossy and well shot with some of the best technicians available. Given that we have our usual share of duds to.
Some Ads are down right nostalgic and office room discussions start of a stream of Ads that people can relate with their childhood starting from Rasna or Horlicks. Maybe these days Amitabh and Shah Rukh are over exposed and I personally think this requires a remedy soon otherwise the storyboards of the Ads being made today in India should be on par with the best in the world.
Whatever Ads I have watched in America are either downright pathetic or stupid and I have as a consumer or customer a tough time relating to them in anyway. Some of it can be explained as a cultural thing, but then most brands are global these days and most products are available if not Geico we have LIC.
Something that I have liked here in America though is the Paid Ads for some of the products. They hypnotize you to such an extent that you are left wondering how you survived all these years without these wonder products. I am in no way endorsing the quality of the product they are advertising. In comparison back home these Ads are in infancy stage and needs a lot of improvement.
Showing posts with label Television. Show all posts
Showing posts with label Television. Show all posts
Tuesday, June 17, 2008
Tuesday, June 10, 2008
Media sKare
How responsible is our media, be it Print, Internet or Television? With new news channels springing up at the drop of the hat and the current fad being regional language media, content is the hot commodity.
This is truly supposed to be the profession for the people by the people, is it so? What’s the ground reality like? From days when ‘Reporters’ where expected to report news as they happened, nowadays they literally have to create their own news.
Almost all news channels staple diet seems to be Politics, Tragedies, Sports, Page3 and Dirty linen in any color and hue. The word Exclusive has lost its meaning with every channel flashing the same content till you become numb with unwanted details. The idea is to nitpick the details that you want to harp about and presenting the information to their advantage.
The news channel’s that claim that they are hell bent on getting justice to the victim or that they were the one’s who bought about the change in the system because of their sting operations never follow up and close it. The affair to be covered has to be current and entertainment quotient high. No thought is given to the victim or her/his family member’s space, everyone is hounded till the news has interest then they all disappear into oblivion.
In these days when anyone and everyone can post their thoughts based on what they read or see it becomes even more important that the reporters give careful thought to what they print or report. They have to be held responsible for their deeds and they in turn step up to the plate and deliver news judiciously.
This is truly supposed to be the profession for the people by the people, is it so? What’s the ground reality like? From days when ‘Reporters’ where expected to report news as they happened, nowadays they literally have to create their own news.
Almost all news channels staple diet seems to be Politics, Tragedies, Sports, Page3 and Dirty linen in any color and hue. The word Exclusive has lost its meaning with every channel flashing the same content till you become numb with unwanted details. The idea is to nitpick the details that you want to harp about and presenting the information to their advantage.
The news channel’s that claim that they are hell bent on getting justice to the victim or that they were the one’s who bought about the change in the system because of their sting operations never follow up and close it. The affair to be covered has to be current and entertainment quotient high. No thought is given to the victim or her/his family member’s space, everyone is hounded till the news has interest then they all disappear into oblivion.
In these days when anyone and everyone can post their thoughts based on what they read or see it becomes even more important that the reporters give careful thought to what they print or report. They have to be held responsible for their deeds and they in turn step up to the plate and deliver news judiciously.
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